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Self-service kiosk

A self-service kiosk is a screen in the shop where the customer places and pays for their own order. It is best understood as a second queue: it removes the slowest part of a counter, one person reading a menu aloud while another types, and it offers the upgrade every single time without anybody feeling pushed. It earns its place where there is a genuine rush and queue space, and rarely in a quiet shop.

In practice

A kiosk is a second queue. Its value is that it removes the slowest part of a counter — one person reading a menu aloud while another types — and that it offers the upgrade every single time without anybody feeling pushed.

It is worth having where there is a genuine rush and queue space, and rarely worth having in a quiet shop. Customers choose the shorter queue; if the kiosk queue is not shorter, the kiosk is furniture.

The decisive question is whether it shares one menu, one stock count and one kitchen queue with the counter and the website. A kiosk with its own separate menu is a second place for somebody to forget to change a price.

Also called: kiosk till, self order kiosk, order kiosk.

Questions people ask about self-service kiosk

When is a kiosk not worth it?

In a quiet shop. Customers choose the shorter queue, so if the kiosk queue is not shorter than the counter queue, the kiosk is furniture. The case for one is a genuine rush, somewhere to stand, and a menu that takes longer to explain than to tap.

Does a kiosk need its own menu?

It should not have one. The decisive question before buying is whether the kiosk shares one menu, one stock count and one kitchen queue with the counter and the website. A kiosk with a separate menu is a second place for somebody to forget to change a price.

Do kiosks raise average order value?

They raise it by offering the side and the upgrade on every order, which a busy member of staff does not. The size of the effect depends on the menu rather than on the hardware, and any vendor quoting a single percentage is averaging businesses unlike yours.

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