Food producers.
Retail, wholesale and the packing bench.
Selling food online is mostly a logistics problem wearing a website. The shop front is the easy part; what decides whether it works is delivery rules, pack sizes, and whether the person packing the boxes can read what they have to do.
Start a projectThe things that decide whether it works
Delivery rules you can change yourself
Tiers, a free-delivery threshold, a cap, a weight surcharge, minimum spend by postcode. All editable by you, because delivery economics change with fuel and courier prices and you should not need us for that.
A real catalogue, with real photographs
Titles, descriptions, pack sizes and prices from your actual shop, and photographs of the actual product. Unedited: food that has been filtered looks like food that will disappoint.
A checkout that does not lose people
Address lookup, a forced delivery choice rather than a default nobody notices, a gift option, card and Apple Pay only, and the details remembered for next time with the email confirmed.
Pack sizes that make sense to a picker
An order that says "6 = 2 packs" in bold is an order that gets packed correctly. We build packing slips, prep sheets and box plans for the bench rather than making the packer do arithmetic at seven in the morning.
Wholesale, which is a different business on the same website
Trade prices never public
Behind a login, with its own sizes and its own price breaks. Showing trade prices publicly undercuts your own retail and annoys your trade customers at the same time.
Card up to a limit, pro forma above it
A cap on card payment with an invoice route above it keeps the fees sensible on large orders without blocking the small ones.
Pay-later accounts
Approved trade accounts skip online payment entirely and settle against an invoice marked outstanding until somebody marks it paid.
No loyalty on wholesale
Points and stamps belong to retail. A trade customer buying fifty packs is not a loyalty case, they are a pricing case.
What keeps customers coming back
A points card in Apple Wallet
One stamp per order, points converting to a voucher. Real passes that update, on the lock screen, rather than a code nobody can find in an email.
Knowing what sold and when
By product, by week, by delivery day. It is how you decide what to make more of, and it is the thing a marketplace listing never gives you.
Being able to turn things off
Seasonal lines, sold-out items, a delivery day you cannot cover this week. One tap, visible immediately.
Labelling and distance selling, which both apply here
A producer selling at a market and online is subject to two sets of rules at once, and they are the two that most often get copied from somebody else’s website.
- PPDS labelling has applied since 1 October 2021. Food packed before it is ordered, at the place it is sold, needs the name of the food and a full ingredients list with the 14 regulated allergens emphasised. For a producer with a stall, that is most of the table.
- The 14 allergens are a data field, not a leaflet. They belong per product, alongside the recipe and the batch, so a change at the mixing stage reaches the label and the website at the same time. This is the single most common place a growing producer loses control of their own information.
- Selling at distance brings a cancellation period. Regulation 30 of the Consumer Contracts Regulations 2013 sets the normal period at 14 days after the goods come into the customer’s possession. Certain goods are excepted, so a food returns policy needs checking against the regulations rather than copied from a clothing shop.
- Wholesale and retail are two price lists on one catalogue. The same product, two prices, two minimum orders and two sets of terms. Where a site cannot express that, somebody maintains a spreadsheet in parallel, and the spreadsheet is always the one that is right.
Sources, checked 26 October 2026
- Food Standards Agency, Labelling guidance for prepacked for direct sale (PPDS) food products
- legislation.gov.uk, The Food Information (Amendment) (England) Regulations 2019, SI 2019/1218
- Food Standards Agency, Allergen guidance for food businesses: providing allergen information and handling allergens
- legislation.gov.uk, Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, regulation 30: the 14-day cancellation period
Before you ask.
Can we run retail and wholesale from one site?
Can we set our own delivery charges?
What about packing and picking?
Can we take orders for collection as well as delivery?
- E-commerce →The service page, and what a store includes as standard.
- Delivery cost calculator →What each drop costs you, and the charge it breaks even at.
- Integrations and data →Couriers, accounting and stock, talking to each other.
- Fashion and boutiques →Drop mechanics, per-size stock, notify lists and WhatsApp-first service for fashion brands.
- Professional services →Lead capture that cannot lose a lead, client portals, documents and compliance pages.
Ready to get started?
Tell us what you need. We will scope it, price it and build it.
Start a project →