Professional services.
Fewer, longer pages and a lead you cannot lose.

A cautious buyer reads before they ring. For professional services the site is not a brochure, it is the answer to the eight questions somebody asks before they are willing to pay you, and the mechanism that makes sure their enquiry never goes missing.

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A lead you cannot lose

This is the part we are most particular about, because an enquiry lost in an email system is a client lost without anybody knowing it happened.

The database first, the email second

Every enquiry is written to the database before anything is sent. If the mail provider is down, the lead is still yours; the usual arrangement loses it silently.

A fallback sender and a retry

If the first send fails, a fallback sender tries, the delivery status is recorded on the row, and a scheduled job retries what is still outstanding.

Few fields, and the right ones

Every extra field costs enquiries. Ask the two or three things that let you judge the work, and ask them in an order that feels like a conversation rather than an application.

The form reachable without scrolling on a phone

Most of these enquiries arrive on a phone, often from somebody who has already decided. Make it the first thing, not the reward for reading.

What a cautious buyer needs to see

Depth rather than brightness

Longer pages that answer process, timescales, what happens first, what it costs to get started and what you will not do. Vagueness reads as inexperience in this trade.

Credentials that can be checked

Registration numbers, company number, regulator details. Nothing invented and nothing implied: an unverifiable claim is treated as a low-quality signal by search quality raters, and more importantly by buyers.

The legal set, properly

Privacy, terms, cookies, accessibility, complaints, and for regulated firms the pricing transparency and regulator numbers your rules require. These are not filler; for some firms they are the compliance position.

When it becomes a platform rather than a website

A client portal

Where documents, progress and messages live instead of an email thread. It is the single biggest reduction in administrative time we see in this sector.

Documents treated as sensitive by default

Private storage, signed links that expire, access enforced at the database rather than in the interface. A CV or a case file is somebody’s life, not a brochure asset.

AI on the reading order, not the decision

Summarising and ranking so a person reads the right thing first is useful and defensible. Letting software decide who is rejected is neither.

Data, consent and speed: the three you will be asked about

A cautious buyer checks these before signing, and a regulator checks them afterwards. All three have published answers.

You are the controller; your supplier is the processor. Under UK GDPR the controller decides why and how personal data is used and the processor acts on instructions. For a system somebody else builds and hosts for you, the obligations to your clients are yours - which is what the data processing agreement, and the list of sub-processors, are for.
Marketing consent is narrower than most lists assume. The ICO’s soft opt-in covers people who bought, or negotiated to buy, a similar service from you, and only where they were given a simple way to opt out when you took their details and in every message since. A conference badge scan is not that.
Speed is judged at the 75th percentile. Google’s Largest Contentful Paint target is 2.5 seconds or less for three quarters of page loads. For a firm whose enquiries arrive from a phone on a train, the slowest quarter is the quarter that matters.
An enquiry you cannot trace is an enquiry you will lose twice. Every form submission needs a record with a timestamp, a source and an owner. That is not a compliance point, it is the difference between knowing which of your pages produces work and guessing.

Sources, checked 26 October 2026

Information Commissioner’s Office, Controllers and processors: who is who under UK GDPR, and what each is responsible for
Information Commissioner’s Office, Electronic mail marketing: the soft opt-in exception under PECR regulation 22
web.dev (Google), Largest Contentful Paint: 2.5 seconds or less at the 75th percentile of page loads

Questions

Before you ask.

What happens to an enquiry if your email provider goes down?

Nothing is lost. The enquiry is written to the database first, a fallback sender tries, the delivery status sits on the record, and a scheduled job retries anything outstanding. You can see every lead whether or not the email arrived.

Can clients log in to see their documents?

Yes. A portal with private storage, links that expire, and permissions enforced at the database. It removes more email than any other feature we build for this sector.

Do you handle regulated firms?

We build what the rules require: regulator numbers, complaints procedure, pricing transparency and accessibility, in the places they have to appear. We will not advise you on your obligations; we will build what you tell us they are, and we will ask.

Will you write our content?

We will structure it and edit it, and we will draft from what you tell us. We will not invent credentials, outcomes or case studies, which means some of the work is yours and we will say so at the start.

Ready to get started?

Tell us what you need. We will scope it, price it and build it.

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Professional services.Fewer, longer pages and a lead you cannot lose.