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← Glossary

Commission rate

A commission rate is the percentage of each order a delivery marketplace keeps in return for sending it to you. It is charged on the order total rather than on your profit, so 30% of a £22 order is £6.60 taken before a single ingredient is paid for. Uber Eats publishes 30% excluding VAT when its riders deliver and 13% when you deliver or the customer collects; Just Eat and Deliveroo publish no UK rate at all.

In practice

The commission rate is what a delivery marketplace takes from the value of every order it passes to you. It is charged on the order total rather than on your profit, which is why a 30% rate on a £22 order removes more than the margin on some of the items in it.

Only Uber Eats publishes a UK list rate: 30% plus VAT when their riders deliver, and 13% plus VAT when you deliver or the customer collects. Just Eat and Deliveroo publish nothing — their rates are agreed per restaurant, by turnover and by whatever gets negotiated, so two takeaways on the same street can be paying different numbers for the same service. The only figure that matters to you is the one on your own contract.

Commission is not inherently bad value. It buys discovery: somebody who had never heard of you ordering tonight. It becomes expensive when it is charged on the regulars who already knew your name, which is the case worth measuring rather than arguing about.

Also called: delivery app commission, Just Eat commission, takeaway commission.

Questions people ask about commission rate

What commission does Just Eat charge in the UK?

Just Eat publishes no UK list rate, and neither does Deliveroo. Both are agreed restaurant by restaurant, by turnover and by whatever gets negotiated, which is why two takeaways on the same street can pay different percentages for the same service. The only number that applies to you is the one written on your own contract, so ask for it in writing before comparing anything.

Does the headline commission rate include VAT?

Not on the only rates published. Uber Eats states its UK merchant fees excluding VAT, so a 30% delivery fee is 36% of the order total once VAT is added, and its £650 activation fee is quoted the same way. A rate quoted before VAT and a rate quoted after it are nine percentage points apart on the same order.

How do I work out what commission costs me over a year?

Multiply your average order value by the number of marketplace orders you take in a year, then by your contracted rate. The figure is usually larger than owners expect, because it is charged on turnover rather than margin. Our takeaway commission calculator does the arithmetic from your own numbers rather than from an industry average.

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