Click and collect

Click and collect means ordering and paying online and then collecting in person. It is the highest-margin order a shop can take: no delivery cost, no phone call, and on the marketplaces it sits in the cheapest commission band. Uber Eats publishes 13% excluding VAT for pickup against 30% for its own delivery, which is the clearest published illustration of the difference.

In practice

Click and collect removes the delivery cost entirely and removes the phone call as well. The customer chooses, pays and arrives; nobody takes an order over a noisy counter and nobody drives anywhere. On the apps it is also the cheapest commission band — Uber Eats lists 13% plus VAT for collection against 30% plus VAT for their delivery.

The things that make it work are unglamorous: an order number the customer can see, an honest ready time, and somewhere to stand that is not in the middle of the queue. Shops that get collection wrong usually get it wrong at the handover, not at the checkout.

For many takeaways it is the easiest first step away from the aggregators, because a regular who already drives to you has no habit to break beyond where they tap.

Also called: collection orders, takeaway collection.

Questions people ask about click and collect

Why is click and collect more profitable than delivery?

Because the two most expensive parts of an order disappear. Nobody drives anywhere and nobody takes an order over a noisy counter, so the cost of fulfilling it is the food and the packaging. On the marketplaces the commission band is lower as well: 13% excluding VAT against 30% on Uber Eats published rates.

What makes collection actually work in the shop?

Three unglamorous things: an order number the customer can see, an honest ready time, and somewhere to stand that is not in the middle of the queue. Shops that get collection wrong almost always get it wrong at the handover rather than at the checkout.

Is collection a realistic way off the aggregators?

It is the easiest first step, because a regular who already drives to you has no habit to break beyond where they tap. The order they place on your own site costs you nothing per order, and you keep the name, the address and the permission to contact them.

Sources, checked 26 October 2026

Uber Eats, Pricing for UK merchants: 30% for Uber delivery, 13% for self-delivery and pickup, excluding VAT

Where to go next

Collection, delivery and dine-in on one platform →